WHAT IS A DIGITAL ASSISTANT AND HOW WILL IT CHANGE YOUR LIVES?
2019 has become the golden year of voice assistants. We are getting closer to the proliferation of devices with integrated smart speakers. Alexa, Google Home or Siri are some of the examples that have shown us how what was previously unimaginable is already a reality installed in many homes. But the opportunities offered by the voice digital assistants will not be seen only in our homes. Do you want to know more? Keep reading! Did you know that almost 50% of searches are expected to be by voice? These data project good opportunities for voice-based marketing strategies, which will no longer be based on positioning some keywords but on solving questions and doubts of users. What is a voice assistant? The voice search and smart speakers are a technology that allows users to search the Internet to put a question verbally on, device smartphone or computer instead of using the traditional method of writing the query into a search box smartphone. The domains where voice se